CRO DESIGN EUROPE: SHOPPABLE VIDEOS

BEST CRO DESIGN TOOLS in 2025

The year is 2025. Forget static images and endless product pages. The future of online shopping is here, and it's dynamic, engaging, and shoppable. As consumers demand more interactive and immersive experiences, brands are turning to cutting-edge CRO design tools to transform videos into revenue-generating powerhouses.

Here's a glimpse into the essential apps and platforms shaping the landscape of shoppable videos in 2025:

A/B Testing and Personalization:

• Google Optimize: Free and tightly integrated with Google Analytics. Great for beginners and those already in the Google ecosystem.

• Optimizely: More advanced features like multivariate testing and personalization. Robust but comes with a higher price tag.

• VWO (Visual Website Optimizer): User-friendly interface, strong on A/B testing and behavioral targeting. Offers a good balance of features and affordability.

• AB Tasty: Focuses on AI-powered personalization and server-side testing for more complex setups.

User Feedback and Heatmapping:

• Hotjar: Popular for heatmaps, session recordings, and surveys to understand user behavior visually.

• Crazy Egg: Provides heatmaps, scrollmaps, and confetti reports to pinpoint where users click and engage.

• Microsoft Clarity: Free and privacy-focused alternative to Hotjar, offering similar heatmapping and session recording features.

Landing Page Builders:

• Unbounce: Drag-and-drop builder for creating and testing high-converting landing pages. Integrates with popular marketing tools.

• Instapage: Focuses on speed and performance, with features like AMP support and server-side optimization.

• Leadpages: Affordable option with a simple interface and a wide range of templates.

All-in-One CRO Platforms:

• Convert: Combines A/B testing, personalization, and user feedback tools in one platform.

• GrowthHackers: Offers a suite of CRO tools, along with a community and resources for growth marketing.

Choosing the Right Tool:

The best tool for you will depend on your specific needs and budget. Consider factors like:

• Features: What CRO capabilities are most important to you (A/B testing, personalization, heatmaps, etc.)?

• Ease of use: How user-friendly is the interface?

• Integrations: Does the tool integrate with your existing analytics and marketing tools?

• Pricing: What's your budget?

• Support: What level of customer support is offered?

Many of these tools offer free trials or freemium versions, so you can test them out before committing.