CRO DESIGNER EUROPEAN UX STRATEGIST -  SEO SERVICES in EMEA

Optimizing your video and social media strategy for 2025 requires a holistic approach that encompasses content creation, distribution, and engagement. Here are some key steps to consider:

1. Define your goals and target audience:

• What do you want to achieve with your video and social media efforts?

• Who is your ideal customer or audience?

2. Create high-quality, engaging video content:

• Focus on storytelling and creating content that resonates with your audience.

• Use high-quality visuals and audio.

• Keep your videos concise and to the point.

3. Distribute your videos on the right platforms:

• Identify which social media platforms your target audience is most active on.

• Optimize your videos for each platform.

• Use paid advertising to reach a wider audience.

4. Engage with your audience:

• Respond to comments and questions promptly.

• Encourage conversations and interactions.

• Show your appreciation for your audience's support.

5. Analyze your results and make adjustments:

• Track your video and social media performance using analytics tools.

• Identify what's working well and what could be improved.

• Make adjustments to your strategy based on your findings.

Additionally, consider these emerging trends for 2025:

• Short-form videos: Platforms like TikTok and YouTube Shorts are becoming increasingly popular. Create short, engaging videos that capture attention quickly.

• Vertical videos: More people are consuming video on their mobile devices. Optimize your videos for vertical viewing.

• Interactive videos: Use polls, quizzes, and other interactive elements to engage your audience.

• Live streaming: Live streams can be a great way to connect with your audience in real time.

• Augmented reality (AR) and virtual reality (VR): Use AR and VR to create immersive experiences for your audience.

By following these tips and staying up-to-date on the latest trends, you can optimize your video and social media strategy for 2024 and achieve your marketing goals.

NEW SEO PROJECT - HOW I START

First, I would do Current situation analysis, gather data on website's existing SEO performance, including organic traffic levels, keyword rankings, backlink profile, and any technical issues.

Do the keyword research: Provide a preliminary list of target keywords with high search volume and low competition. Consider long-tail keywords for niche targeting.

Identify main competitors: I would analyze their website SEO, content strategy, and backlink profiles. Highlight their strengths and weaknesses to understand potential competitive advantages.

Identify key performance indicators (KPIs): It is important to define the metrics we will use to measure success, such as organic traffic growth, keyword ranking improvements, lead generation, or conversions.

Together, we will also need to specify how you want the SEO team to report progress and performance data to the client.

USE OF AI IN CREATION MARKETING AND PROBLEM SOLVING: 

I need to write a book about it, but in the meantime here is just a short list how would I benefit from AI:

• Identify high-potential keywords: Use AI-powered keyword research tools to discover relevant keywords with high search volume, low competition, and long-tail variations specific to your niche. Tools like Ahrefs, SEMrush, and Moz offer sophisticated keyword research functionalities.

• Analyze user intent: AI can analyze search trends and user behavior to understand the intent behind specific keywords. This helps you create content that accurately addresses user needs and improves ranking potential.

• Track keyword trends and competitor analysis: AI tools can monitor keyword ranking fluctuations, identify rising and falling keywords, and analyze your competitor's keyword strategies. This allows you to adapt your own strategy and stay ahead of the curve.

To describe how I use AI for Video and Images and Marketing / Branding would need to write a separate manual. I hope that you understand that I am very enthusiastic about the use of AI to make things more efficient and creative.

Now, here’s my approach to the SEO projects, I will do the following things:

1. Clear Content Marketing Briefs for Blog Posts and Page Content

   - Develop detailed content marketing briefs outlining topics, target keywords, key points to cover, tone of voice, and desired outcomes.

   - Ensure that blog posts and page content provide valuable insights into the topic and contain all provided keywords.

   - Optimize metadata for relevant keywords

   - Regularly provide blog post briefs with fresh topics and instructions.

   - Employ top-quality writers if needed.

2. Video Creation, Optimization, and Distribution

   - Create informative and engaging videos.

   - Optimize video titles, descriptions, and tags with our keywords to improve visibility on platforms like YouTube and Vimeo, improve Google rankings, and boost the overall online presence.

   - Share videos across multiple channels, including the website and social media platforms.

   - Encourage user engagement by responding to comments, questions, and feedback on video content.

3. Image Optimization

   - Optimize website images by compressing file sizes, adding descriptive filenames, and using alt text with relevant keywords.

   - Ensure that images enhance the overall user experience and align with the content theme and branding.

- Using platforms like artstation / deviantart / pinterest / to publish/create /optimize images

4. Local SEO and Map Optimization

   - Include state names and relevant local keywords in website content, meta tags, and page titles to improve local search visibility.

   - Claim and optimize the Google My Business listing for DSCR Investors, ensuring accurate business information, reviews, and location details.

5. Verifying the Website on Google Publisher Center

   - Verify the website on Google Publisher Center to gain access to additional tools and insights for managing content distribution and monetization.

   - Utilize Google Publisher Center to optimize content presentation, improve search visibility, and track performance metrics.

6. Hashtags for Social Media Platforms

   - Research and use relevant hashtags related to our keywords on social media platforms like Instagram, YouTube LinkedIn.

   - Incorporate trending and industry-specific hashtags to expand reach, increase engagement, and attract targeted followers.

7. LinkedIn Optimization Strategy

   - Optimize the LinkedIn Company Page for the DSCR Investors Network with compelling descriptions, relevant keywords, and engaging multimedia content.

   - Share informative articles, blog posts, and videos on LinkedIn if needed.

   - Engage with LinkedIn groups, industry influencers, and potential clients to foster relationships and drive traffic to the website.1

8. YouTube and Vimeo Management

   - Maintain a consistent presence on YouTube and Vimeo by uploading new videos regularly and optimizing existing content for search.

   - Engage with the audience by responding to comments, questions, and feedback on video content.

   - Utilize analytics tools to track video performance, identify trends, and optimize future content based on audience preferences.

9. Personal Blog Networks (PBN)

Better avoid Private Blog Networks (PBNs) for SEO. They might give a quick boost, but search engines like Google penalize them. It's risky and can hurt your website's reputation. I prefer sticking to legit methods like good content and real backlinks for better and lasting results.

10. Voice Search Optimization

  - Implementing a thorough keyword research to get the most relevant keywords for voice searches.

  - Optimize the website content and metadata for voice search with specific language and long-tail keywords.

  - Focus on providing concise and direct answers to common questions related to DSCR Investors' services and offerings.

  - Keep an eye on developing trends and modifications to search engine algorithms, and adjust your voice search strategy accordingly.

Google's recent March 2024 Core Update specifically targets "Expired Domain Abuse" as a spam tactic. This means using expired domains solely to boost the ranking of low-quality content.

Here's what you need to know and how to stay safe:

What is Expired Domain Abuse (EDA)?

EDA involves purchasing expired domains with established backlinks and high domain authority. These domains might have been trusted websites in the past, but the content is now irrelevant or replaced with low-quality content to improve search ranking.

Why is Google penalizing EDA?

• Low-Quality Content:  EDA prioritizes manipulating search rankings over providing valuable content to users.

• Misleading Users:  Reusing expired domains can mislead users into thinking the low-quality content is associated with the old, trusted website.

How to be safe?

Here are some strategies to avoid EDA and maintain a safe SEO approach:

• Focus on High-Quality Content: Create informative, well-researched, and engaging content that establishes your expertise and attracts users organically.

• Build Backlinks Naturally:

  • Earn backlinks through guest blogging on reputable websites in your niche.

  • Participate in online communities and forums, sharing valuable insights to get noticed.

  • Identify broken links on relevant websites and offer your high-quality content as a replacement.

• Link Reclamation:

  • Search for online mentions of your brand without backlinks and politely request them from the website owner.

• Strategic Link Building: Partner with relevant businesses in your industry for mutually beneficial link exchanges.

• Focus on User Experience:  Prioritize creating a user-friendly website with valuable information. A positive user experience can lead to natural links over time.

Additional Tips:

• Understand Your Target Audience: Research what kind of content your ideal customer is searching for and create content that caters to their needs.

• Stay Updated on SEO Trends:  SEO algorithms constantly evolve. Keep yourself informed about the latest updates from Google to ensure your strategies remain compliant.

By focusing on creating valuable content, building backlinks naturally, and prioritizing user experience, you can ensure your website stays safe from Google penalties and thrives organically.